Wincanton Town Council – Town Centre Brand Identity
Led a successful brand identity pitch and subsequent delivery for Wincanton Town Council, creating a cohesive visual identity to promote the town centre and support local high street engagement.
Challenge & Solution
The town required a unifying brand to increase visibility, encourage footfall, and promote independent businesses, while reflecting Wincanton’s character as a small rural market town.
Developed a clear, accessible brand identity grounded in place and community. Led concept development through to final delivery, creating a flexible visual system that could be adopted across signage, print, events, and digital communications. Worked closely with council stakeholders to ensure the identity was both distinctive and practical for widespread use.
Final Result
Delivered a cohesive and adaptable brand that strengthened the town’s presence and supported consistent promotion of the high street. The identity provided a foundation for ongoing campaigns, events, and communications, helping to reinforce local pride and encourage increased engagement with the town centre.
Service:
BRAND IDENTITY
Client:
WINCANTON TOWN COUNCIL
Date: