NHS Fit For My Future
Creation of a new brand identity for Fit For My Future, a long-term NHS initiative promoting ‘A Healthier Somerset’ and addressing rising demand on local healthcare services.
Challenge & Solution
The programme required a clear, accessible identity that could engage the public while remaining credible and effective for healthcare professionals and partner authorities. The brand needed to support long-term use across multiple channels and stakeholders.
Worked closely with NHS stakeholders to define programme objectives and develop a clear design brief outlining purpose, participation, and public engagement. Directed the creation of a friendly, inclusive brand identity supported by bespoke illustration and straightforward visual language. Ensured alignment across all partner organisations.
Outcome
Delivered a flexible, multi-channel brand system applied across print and digital outputs, including patient questionnaires, event materials, and a fully responsive website. The result was a clear, engaging identity that supported communication, collaboration, and long-term programme delivery across Somerset.
Service:
BRAND & MULTI-CHANNEL CAMPAIGN
Client:
SOMERSET CCG
Date: